Mido

Mido was founded in 1918 by the Swiss watchmaker Georges Schaeren, and for over 100 years, the brand has been known for its innovative and accessible approach to watchmaking. In the 1930s, Mido brought to market some of the first self-winding wristwatches with water-resistant, shockproof, and anti-magnetic capabilities. Today the brand is well known for its architecturally inspired designs and production of chronometers. Mido maintains an expansive catalog of everyday watches, with the Patrimony chronograph and the Ocean Star dive watch being the core of the collection.